As always, whenever a pre-order item sells out in lightening speed there’s an unavoidable bugging-out uproar. Scrangie 2.0 sold out in approximately ten hours. Despite some thorny words, at the end of the day, I know it’s all about passion, the collective love we have for our perfectly polished digits. It’s that split-second daily self-admiration as you look at your fingers waltzing across the keyboard, the time of the day when you stop and stare when a certain light cascades over your hands. It makes you pause, smile, and continue those keyboard-tap-dancing steps. Yes, happiness in a bottle is what I try to deliver, and that’s been the lovely part of my job since 2002.
As a being on this earth, I try to evolve every day and move things forward to improve my current status–even simple, mundane things such as: “How to make my soft-boiled eggs perfectly runny.” I will try numerous times to time it and tweak it until I am satisfied. I’m all about trial and error and, of course, thoroughness.
Our company reflects that philosophy. We persistently invest in improving our forum, website, shipping software, and rewards program to better serve our customers and our ReBeLs community. Even little tasks, such as changing the header image on our website, can take hours of debate, sometimes days. But I think it’s important to get the small details right so you can have a great experience when you visit our site. I’m the queen of micro-management and I like it—yes, I actually like replying to customer service emails. How else would I know all of our regular clients by name and by the details of their lives? We ReBeLs share our lives, colors and, for me, that’s the essence of modern living—making a human connection via the Internet.
Making our colors is no different. It takes weeks, months, and sometimes more than a year (which is how long it took to finish The Bloggers’ 2.0 Collection). In the spirit of ReBeLs everywhere, and I’m the biggest one, I honestly don’t care about what other companies do. I only know how my lab works and they’ve been working with me for years. We have to conduct stability tests as well as match colors. We tweak the texture and velocity, which we tweak continuously depending on the weight of certain pigments. I have to commit to minimum runs of thousands of bottles per color in advance. I wish I could just whip out a batch from my kitchen that could magically appear before you, but alas, it does not work that way–at least not for my lab and not for me.
We’ve had about five years of pre-orders so far, and our ship date has vastly improved. It’s faster because we now have a confirmed physical inventory of deliveries on hand and a new and improved sophisticated shipping system. The reason we don’t open pre-orders to the public is due to high volume. As it stands now, we need days to prep a pre-order. Trust me, we’re in the business of selling nail polishes, of course we want to stock and sell as much as we possibly can, but it’s not feasible for me unless I have a magical crystal ball that predicts the future. If Scrangie 2.0’s 10-hour pre-order sell-out had been merely a marketing ploy, our company would be soulless.
Heartless, passionless and soulless would not be the words that I would associate with my work, my personal life, or myself. I would not be a mama ReBeL, nor would our community exist. My mushed heart will never deny you of getting this beautiful color in your life. Everyone deserves to experience it, this legend of Scrangie+RBL. Despite the Internet-bashing, I had already placed a new order with the lab for Scrangie 2.0 as soon as pre-order ended. The new batch will take 8-12 weeks or more depending on the color match, and yes, the time varies, so I can’t be more specific (even though I wish I could be). But you all know my motto— it’ll be ready when it’s perfect!
The rest of the Bloggers’ 2.0 will be available to the public, hopefully by July 22nd. Liberty will not be around to accompany Scrangie 2.0 in the fall–you’ve been “winked.”
I would also like to apologize about my hasty comment about an early retirement; those wilder comments just simply wore me down to the ground. I should be used to it by now, but I indulged too much in licking my wounds. I promise I will only fold if I stop loving what I do and the company I run, which, as a whole, is my pure love—for real. And shout outs to the many, many ReBeLs sending me beautiful messages, emails, and checking up on me. And let’s give another shout out to the new ReBeLs who will definitely get a chance to experience Scrangie 2.0 in the fall. Friends?